Black Woman-Owned
Vegan Formula
Sensitive-Skin Safe
all-day wear
Bestsellers
Meet the shades that always hit.
Gloss
Shop NowGet The Look
Tap in, glow up.
FIND YOUR SHADE
Your perfect match in seconds.
Meet Our Founder
I’ve always loved makeup, but my eczema made most lip products a struggle. So I created all-natural, vegan, paraben-free formulas that actually love your skin back. Pretty Lucky is lip care that helps you feel powerful, prepared, and beautifully you.
xo, Lucky
Learn More
Show Me The Receipts
★ ★ ★ ★ ★
Naomi C.
"The Pretty Lucky conditioner is a godsend. If you ever experience dry or chapped lips, then I definitely suggest trying the conditioner!"
★ ★ ★ ★ ★
Ada J.
"I love Pretty Lucky lip gloss because it goes on smoothly, and it isn’t too thick or sticky. I also love the subtle scent and especially favor the nice neutral color.”
★ ★ ★ ★ ★
Jasmine B.
“Wonderful products. The scrub gently yet effectively exfoliates lips, and the conditioner has a nice smooth texture. I love the vanilla scent!”
Main Character Energy
Show off your glow. Tag us in your selfies so we can see your Pretty Lucky looks.