Black Woman-Owned
Vegan Formula
Sensitive-Skin Safe
all-day wear
Bestsellers
Meet the shades that always hit.
SHIPS FREE + SAVE $12
COMPLETE LIP ROUTINE
Everything your lips need in one set — exfoliate with our scrub, hydrate with balm, and finish with a glossy shine.
$60.00
Add to Cart
SHIPS FREE + SAVE $4.90
HYDRATE + SHINE DUO
Pair our hydrating balm with your favorite gloss for soft, smooth lips and the perfect glossy finish.
$39.90
Add to Cart
SHIPS FREE + SAVE $4.90
LIP GLOSS DUO
Choose any two gloss shades and save. The perfect way to mix, match, and keep your favorite shine on hand.
$39.90
Add to CartGloss
Shop NowGet The Look
Tap in, glow up.
FIND YOUR SHADE
Your perfect match in seconds.
Meet Our Founder
I’ve always loved makeup, but my eczema made most lip products a struggle. So I created all-natural, vegan, paraben-free formulas that actually love your skin back. Pretty Lucky is lip care that helps you feel powerful, prepared, and beautifully you.
xo, Lucky
Learn More
Show Me The Receipts
★ ★ ★ ★ ★
Naomi C.
"The Pretty Lucky conditioner is a godsend. If you ever experience dry or chapped lips, then I definitely suggest trying the conditioner!"
★ ★ ★ ★ ★
Ada J.
"I love Pretty Lucky lip gloss because it goes on smoothly, and it isn’t too thick or sticky. I also love the subtle scent and especially favor the nice neutral color.”
★ ★ ★ ★ ★
Jasmine B.
“Wonderful products. The scrub gently yet effectively exfoliates lips, and the conditioner has a nice smooth texture. I love the vanilla scent!”
Main Character Energy
Show off your glow. Tag us in your selfies so we can see your Pretty Lucky looks.