Black Woman-Owned
Vegan Formula
Sensitive-Skin Safe
all-day wear
Black Woman-Owned
Vegan Formula
Sensitive-Skin Safe
all-day wear
Bestsellers
Meet the shades that always hit.
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Tap in, glow up.
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The 3-Step Lip Routine
Everyone's Obsessed With
Everything your lips need, in the right order. The Complete Lip Routine Bundle includes all three steps—exfoliate to smooth, hydrate to repair, and gloss to seal in moisture and shine—for results you can see and feel instantly.
Shed
Lip Scrub
Gently buffs away dry, flaky lips with sugar crystals while nourishing with Shea Butter and plant oils—leaving lips smooth, soft, and ready.
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Nourish
Lip Balm
Deeply hydrates and restores with a rich, antioxidant-packed formula for softer, healthier-looking lips all day (or overnight).
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Polish
Lip Gloss
Locks in moisture and adds high-shine color with a smooth, non-sticky finish. Your final step for glossy, hydrated lips that glow.
Shop NowMeet Our Founder
I’ve always loved makeup, but my eczema made most lip products a struggle. So I created all-natural, vegan, paraben-free formulas that actually love your skin back. Pretty Lucky is lip care that helps you feel powerful, prepared, and beautifully you.
xo, Lucky
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Show Me The Receipts
★ ★ ★ ★ ★
Naomi C.
"The Pretty Lucky conditioner is a godsend. If you ever experience dry or chapped lips, then I definitely suggest trying the conditioner!"
★ ★ ★ ★ ★
Ada J.
"I love Pretty Lucky lip gloss because it goes on smoothly, and it isn’t too thick or sticky. I also love the subtle scent and especially favor the nice neutral color.”
★ ★ ★ ★ ★
Jasmine B.
“Wonderful products. The scrub gently yet effectively exfoliates lips, and the conditioner has a nice smooth texture. I love the vanilla scent!”
Main Character Energy
Show off your glow. Tag us in your selfies so we can see your Pretty Lucky looks.