ABOUT US
A revolution
in skincare
Created to celebrate every expression of beauty.
OUR PHILOSOPHY
We’re here to drive change in the industry by promoting diverse expressions of beauty and fostering inclusivity.
Our goal is to create lip care that lives up to the hype and brings our community together. Our products are made to feel good, look incredible, and support every kind of skin.
We believe in clean, intentional formulas that help everyone feel powerful, prepared, and confident in themselves.


Black Woman–Owned

Vegan Formula

Sensitive-Skin Safe

all-day wear

Lucky Kyles, Founder & Inventor
About Lucky
I fell in love with makeup when I was young, but my eczema kept me from enjoying it. I wanted a gloss I could wear with any look, but most were packed with ingredients that irritated my lips.
So, I made my own.
Pretty Lucky is vegan and paraben-free, specially formulated for anyone with reactive, easily irritated skin.
We use natural ingredients that don’t sacrifice color or quality, giving you a glossy, effortless finish that works with every look.
When you find something that goes with everything, it’s your Pretty Lucky day.

Lucky Kyles, Founder & Inventor
ABOUT LUCKY
I fell in love with makeup when I was young, but my eczema kept me from enjoying it. I wanted a gloss I could wear with any look, but most were packed with ingredients that irritated my lips.
So, I made my own.
Pretty Lucky is vegan and paraben-free, specially formulated for anyone with reactive, easily irritated skin.
We use natural ingredients that don’t sacrifice color or quality, giving you a glossy, effortless finish that works with every look.
When you find something that goes with everything, it’s your Pretty Lucky day.
Inside the brand
Get a closer look at the inspiration, intention, and process behind Pretty Lucky Lips.
Bestsellers
Meet the shades that always hit.







